This piece was physically produced at low cost, using wood that was later stained and the lettering engraved into each piece. While the type needs refining, I created it by hand, giving it a more authentic feeling rather than using digital type. Each letter is unique, while the challenge presented itself to push the letter forms within the wood cuts. From concept to completion, I worked directly on concept, formulation of materials, production costs, hand-rendered the type, created the mock-up digitially, and finalized files for production. It is a piece that showcases World of Beer's vast beer selections, it also showcases the different depths and colors of the specific beer types. Now, it is available through World of Beer's corporate art selections for their different locations nationwide.