Consumer Packaged Goods / Boar’s Head Brand

My experience with CPG brands is likely similar, to creating eye-catching, intriguing work that brings the consumer to the forefront, and draws them into brand knowledge, power and education. Boar’s Head, a brand with over 115 years in business, sought to achieve not only to embrace its current demographic but to challenge what it means to be a delicatessen food company for generations to come. Below is my work over the course of 5.5 years with Boar’s Head.

CPG BRAND OVERVIEW